A brand is the perceived image a company and its products have in the marketplace, consistently identifying the organization and the products and services it provides. The brand provides a point of difference, a reason to choose one company and one product line over another, based on expectations and performance - what customers expect.
The Hofmann brand identity serves as the basis for projecting a distinctive company image that allows the Hofmann brand to clearly distinguish itself from competitors, to maintain and achieve high brand familiarity.
If used consistently, it will help communicate to the public how Hofmann sees itself and rmly anchor the perception of the brand in the market.
Hofmann is perceived as a classic German brand, providing the highest quality products developed with a commitment to product innovation, precision and engineering excellence.
Download the brand standards guide
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The logomark is comprised of the name Hofmann and the icon containing the sinusoid graphic. They appear in a fixed relationship and should not be altered or re-sized. The name Hofmann appears in custom typography, and should not be re-set. Only approved logomark artwork should be used.
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